I have been on the hunt for an amazing, affordable, and truly natural makeup brand for a VERY long time now. (Just ask my wallet!)
Many of you know that I do not wear makeup every day. I really only wear it when I am having business meetings, special event, if I know I will be in family pictures, or if I am modeling. But for the most part, I don’t really feel like I NEED to wear makeup every single day.
ESPECIALLY after learning about all of the potentially harmful ingredients in most mainstream brands, not to mention the whole animal cruelty thing. I wasn’t big into makeup before I learned the nitty gritty behind daily makeup wear, and I still credit that to my youthful complexion. (I am 31, but most people still peg me for 17 and freak out over how young my skin looks! I am already going gray, but no wrinkles!)
Around four years ago I decided that ANY makeup I wore would absolutely have to be natural and cruelty free. Oh yeah, and it would have to be affordable! I have tried everything from Shea Moisture to Physicians Formula and everything in between, and while I have found pieces I don’t dislike, I found even more than I downright disliked, and still haven’t found anything that I have fallen in love with.
So when True Naturals by Benecos asked if I would like to try out their makeup line, I was hopeful but a very much skeptic. But I have to say… this is my favorite natural makeup brand so far, and I will buy buying from them again!
A little more about the makeup:
True Natural (CLICK HERE to visit their webpage!) is the official North American representative for Germany’s fastest growing Natural Cosmetic brand, Benecos. Offering a huge range of colors for products from lipsticks to nail polish, Benecos offers safe, natural beauty without a large wallet!
This pure plant and mineral-based brand has won awards from OekoTest, Natural Solutions Beauty with a Conscience, and Yoga Journal, and the list grows longer every week! All Benecos items are GMO, Soy, Gluten AND Cruelty-Free!
All Benecos make up is formulated without: METHYLPARABEN, BUTYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, DIMETHICONE, POLYMERS, BHT, FORMALDEHYDE, SYNTHETIC FRAGRANCE, SYNTHETIC COLORS, MINERAL OIL, PETROLATUM, TRIETHANOLAMINE, MERCURY, CADMIUM, AND OTHER HEAVY METALS.
Best of all, because Benecos uses all-natural ingredients with skin-nourishing benefits, you’re actually giving your skin a treat.
Benecos sent me:
Light Mineral Foundation
This blends seamlessly with your natural skin tone, providing a beautiful matte-like finish. It’s for all skin types, including oily and blemish-prone as well as dry or mature.
KEY ACTIVE INGREDIENTS:
•Certified organic jojoba, shea butter, and plant extracts add nourishing moisture without clogging pores.
•Natural minerals provide the naturally beautiful shades.
While it does not blend as effortlessly as some of my fall back brands I sometimes miss ever since I kicked standard makeup to the curb (like Maybelline Mousse or TruBlend Cover Girl Foundation) it does blends easily, resulting in a natural and smooth finish.
But I do like this liquid foundation! It has a wonderful liquid texture with mineral pigments giving a lightweight feel that stayed fresh all day. It diminished redness and dark shadows, although I did have to use a concealer a tad more than I would have had to with other brands. But as far as natural foundations go, this one is BY FAR my favorite and if I only buy one thing from this brand again, this would be it!
Baked Eyeshadow in Rose Quartz
Benecos has a huge range of Certified Natural, Cruelty Free Cosmetics for the eyes. From their bestselling Maximum Volume Mascara to very affordable Natural Eyeliners and gorgeous Baked Eyeshadows, Benecos has makeup for even the most sensitive eyes, including contact lens wearers.
When I wear make-up I usually go easy on eye color and keep it as natural looking as possible… just a little shimmer and a light color to make my eyes pop is enough for me! This was absolutely PERFECT, and felt great to wear. My eyes are very sensitive to make-up.. some heavy eyeshadows have given me rashy eyes and headaches before!… and this was just a dream to wear! I am pretty sure I will be using this up till I am scraping the bottom of the tin!
KEY ACTIVE INGREDIENTS:
• Organic macadamia nut oil and organic castor oil help to create a soft velvety texture.
• The beautiful pigments are created naturally from pure minerals.
Natural Lipstick in Watermelon Red
Benecos has a shade for everyone with their wide assortment of Natural Lipsticks. Made with pure minerals to provide brilliant color and Vitamin E for natural moisture, the lipsticks are creamy, long-lasting, and packed with all kinds of good organic ingredients.
This lipstick went on smooth and evenly, and was surprisingly long lasting. The color was a little too bright for my taste (will most likely save it for pictures / modeling for that extra color), but I am happiest that this lipstick gives me peace of mind, knowing there’s not a single toxic ingredient in the tube.
KEY ACTIVE INGREDIENTS:
• Organic castor seed and organic avocado oil provide deep moisture while organic babassu oil helps to protect the skin.
• Vitamin C and E provide gentle antioxidant protection.
I wore this trio for a radio / YouTube video with Central Valley Talk Radio when they did a feature on Gingi Freeman Photography (the interview was also broadcast in video format, so I had to look purty!) and I was very pleased with the overall look these lovely natural colors gave me! I did not look overtly dolled up, but the effect was very natural and polished!